Jay Ruland: As the Allure Fades

May 14 – July 29, 2016

Artist Reception: Saturday, May 14, 7–9PM


The Image Flow proudly presents As the Allure Fades, a solo exhibition featuring the work of Bay Area photographer Jay Ruland. As the Allure Fades brings together images from three series Withering Roses, Abstractions, and Birds all created through his adoption of an unlikely camera: a flatbed scanner.

Including images up to 40×40 inches, Ruland’s intensely rich large-scale prints in this exhibition explore beauty on the brink of decay. This process takes advantage of the scanner’s penchant to record both acute details and a sharp fall-off; capturing each vein within a petal or tuft of a feather and fading off into deep black backgrounds. Ruland’s work invites the viewer to look closer and contemplate the inevitability of our own mortality. From his artist statement:

The roses in this series are past their prime. They are at serious risk of the trash bin. In our youth obsessed society, most images of aging or decay are met with revulsion. But if one’s gaze lingers, without judgment, then the simple beauty of the aging process might be seen.

As the Allure Fades embraces the natural beauty of all stages of life. Come celebrate Jay Ruland’s exquisite work with us on Saturday, May 14 from 7–9PM.

Event catered by R.S.V.P. Catering.


Artist Bio

Jay Ruland is a photographer living and working in the San Jose/Silicon Valley Area. He received his BFA in Photography from San Jose State University in 2010 and is currently pursuing his MFA at SJSU. His large-scale photographic images create a close-up examination of things often overlooked, including discarded objects and a variety of botanical and natural subjects, particularly those in decay. His images explore aspects of the aging process and the beauty within.

In 2015, at the de Young Museum, he took Best of Show for photography in the exhibit, Divergence. Also in 2015, he was one of three winners in the student photography division in Creative Quarterly’s winter addition. He has exhibited his work at various galleries in San Jose and Santa Cruz, at Anne and Mark’s Art Party in San Jose, and San Jose City Hall.


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