I started posting photos on Instagram the first week it was released to the public with the goal of sharing fun casual photos with my friends, and it quickly evolved into a more artistic endeavor for me. It remains, first and foremost, a tool for personal expression, but I’m certainly aware of how it can be a valuable marketing and business tool and post with that in mind.
Pei Ketron is a San Francisco-based photographer and educator who’s been shooting since 2001 and teaching photo classes privately and through companies such as Skillshare, Edelman, and the Santa Fe Photographic Workshops since 2010. She also has over 830,000 followers on Instagram—and for good reason too. Her work, which explores symmetry and vantage points, is a breath of fresh air on cluttered Instagram feeds filled with brunch plates and cats. Since the week the app launched some four years ago, Ketron has been posting her fantastic work and building a community of fans and followers. She’s also been hired by brands such as UNICEF and Mercedes because of her immense following and talent.
Photoshelter offered a webinar with Ketron earlier in July; excerpts from this, as well as a wealth of other information, is available in The Photographer’s Guide to Instagram. A discussion of Ketron’s work appears on page 25. Check out Ketron’s website here.
Ketron will offering a two-day workshop on photography and social media at The Image Flow September 20 – 21, and giving a free lecture on her career on Thursday, September 18. Stay tuned for more information!